• Tru Fragrance is embarking on Tru Blooms Chicago, a community project in which a city will come together to fulfill a mission of sustainability, urban beautification and job creation through the planting of flowers and gardens specifically for the development of a fragrance. The initiative will transform the city’s public and neighborhood green spaces into growing spaces for flowers, which will be captured in a limited edition perfume. Tru Fragrance held a groundbreaking of a half-acre gard...